On-page SEO is the foundation, while off-page SEO is the superstructure. Off-page SEO is often about your public relations and brand efforts and how well you and your company are considered an authority. If in-page SEO is a science, off-page SEO is an art. While on-page SEO allows you to have total control and be able to experiment, off-page techniques are delicate, undefined and, in a way, left to chance.
This doesn't mean that you can't optimize your website with these techniques, it just means that you might have to spend a little more time establishing contacts and taking a trial and error approach to creating a network of links that point to your website. On-page SEO and off-page SEO are basically two sides of the same coin. SEO is more effective when practiced with both because Google uses ranking factors that occur on your pages and outside of them. In-page SEO focuses on optimizing the parts of your website that are under your control, while off-page SEO focuses on increasing the authority of your domain by creating content and obtaining backlinks from other websites.
With the data and information available, you can create the perfect strategy to focus on both in-page SEO and external SEO in order to reach a wider audience and attract more visitors to your website. Good on-page SEO strikes the perfect balance between attracting the human touch and, at the same time, including the necessary keywords, technical metadata and format that web crawlers are looking for. By working on what you can control today, producing quality content backed by high-quality on-page SEO, you'll be well on your way to getting backlinks, improving your domain authority and controlling your off-page SEO. But did you know that there's also SEO work to be done for your Google My Business page? Better known as a Google My Business profile, this online asset for your company is becoming as important, if not more, than your website.
As such, it's a vital off-page SEO factor for any local business that depends on traffic from a specific geographic location. Links are important for off-page SEO because they transmit what is known as a “link” to your site, helping it to appear more authoritative and trustworthy in the eyes of search engines. Search engines like Google want to recommend the best websites to search engines, so making your site “pleasant for humans to visit” is also an important part of page SEO. However, SEOs generally recommend lining up their on-page SEO strategies before focusing too much on off-page SEO.
SEOs also believed that buying links was a valid way to create links; however, Google will now penalize you for buying links in an attempt to manipulate the page's ranking. But what is on-page and off-page SEO and how can digital marketers use it to serve their company or customers? That's exactly what this blog will cover, so read on to learn everything you need to know about modern SEO best practices. Not only will you learn the basics of SEO, but you'll also dive into SEO content, analytics, display advertising, SEO strategy, and much more.