Think of off-page SEO as if you were creating your site's domain authority. Without this, your site might struggle to outperform websites with greater authority. Off-page SEO involves all the actions you take to affect your ranking in search engines outside your website. This can include creating backlinks, being active on social media, and guest blogging.
Off-page optimization is defined as the technique that helps a website to improve its ranking on the search engine results page. These factors work outside the boundaries of web pages. These ranking factors are not directly controlled by the publisher. Off-page optimization is basically concerned with creating links for SEO.
Off-page SEO is a long-term and time-consuming process. It includes the acquisition of backlinks to your website from authority sites, social networks and social bookmarks. Factors outside the page work in the background to improve search rankings. The main reason is that it's easy to manipulate social signals.
You can buy thousands of social shares for a few dollars on sites like Fiverr. Generally speaking, things that are so easy to manipulate are not reliable ranking factors. Google uses more than two hundred factors to rank sites. It's hard to position yourself based on content alone; this is where off-page SEO comes into play.
By telling Google what others think of you and your site, you're helping them determine the extent to which your content is relevant to users. That's why getting links from quality websites is key.