In this new guide, you'll learn exactly how to create the type of external signals that Google wants to see,. Off-page SEO is based on human behavior (meaning that people only reference and share the content they like). As such, it applies to both organic and local SEO. Even in a brick-and-mortar business, high-quality products get a lot of word-of-mouth referrals from current customers, the in-person equivalent of off-page SEO.
Creating backlinks is the heart of any off-page SEO strategy. Search engines refer to backlinks to understand the quality of the linked content. Off-page SEO involves all the actions you take to affect your ranking in search engines outside your website. This can include creating backlinks, being active on social media, and guest blogging.
Off-page SEO helps search engines discover web pages to crawl and understand what the pages are about. It's best to think of off-page SEO as promotional activities related to link attraction. But it can also include promotional activities to let consumers know that the company exists and what it does.