In a nutshell, on-site SEO is what you do with your website so that search engines find it easily. External SEO includes the things you do outside your site, in addition to advertising. This helps make it easier to find it on these same search engines. Doing just one of these options will help make your site easier to navigate.
SEO (search engine optimization) is the process of making your website attractive to search engines. It doesn't make sense to have a website if people can't find it. The main focus of your SEO efforts should initially be on on-site SEO, which refers to the content of your website. External SEO incorporates sites that link to yours, giving it authority.
These concepts are the basic components you need to create a great website that can be easily found. On-site SEO refers to all the optimization techniques you use on your website and server. On the contrary, external SEO takes care of everything outside your site, such as social media posts, online directories, backlinks, etc. As the name suggests, on-site SEO involves techniques that ensure that your website is compatible with search engines.
With on-site SEO, you optimize your web pages, titles, images, tags, content and general structure based on your target keywords. External SEO is the other half of your search engine optimization efforts. Basically, this includes everything you can do to improve your SEO that isn't directly on your site. One of the first things you should do to improve your on-site SEO is to optimize the SEO title on each of your pages.
On-site and external optimization: what are the differences, how they can help you with your SEO efforts and what are the different techniques you can use. However, it's a good idea to start working on on-site SEO first because you must have the content before you can promote it. To answer this question, we must first understand what search engine optimization (SEO) is and the differences between on-site and external SEO. Meanwhile, external SEO refers to all efforts made on other platforms and websites that link to your website.
Once you're done optimizing your website, you'll need to gather significant value from inbound links to your website; that's what you call external SEO. Understanding and implementing both on-site and external optimization techniques can bring valuable results to your SEO efforts. I will explain in more detail in a future article how to obtain natural links using the above methods. For the purpose of this post, it's important to understand how off-page SEO works and the difference it has with on-site SEO.
Link building is a long-term external SEO strategy that involves creating backlinks from other websites to improve your website's position in Google rankings. It goes without saying that the selected keywords drive the entire process of on-site SEO optimization, from creating content to satisfy readers to writing titles and meta tags that send the right signals to search engines. Interconnecting articles is an on-site SEO technique, while promoting your articles outside your website is an external SEO activity. The three areas of SEO (technical SEO, on-site SEO and external SEO) play a crucial role in helping your website rank in search engine results, establishing relationships with your target audience and increasing conversions from organic traffic.
Other external SEO sources include brand mentions, specifically from notable entities, such as news companies. For that approach to be effective, it must encompass both on-site SEO tactics and external SEO tactics. .