Page optimization (also known as on-page SEO) refers to all the measures that can be taken directly within the website to improve its position in search rankings. Some examples of this include measures to optimize content or improve meta description and title tags. Page SEO (search engine optimization) refers to the process of optimizing the pages on your site to improve rankings and the user experience. On-page SEO (also known as “on-site SEO”) is the practice of optimizing website content for search engines and users.
Common on-page SEO practices include optimizing title tags, content, internal links and URLs. On-page SEO is the practice of optimizing individual web pages to rank higher and get more relevant traffic on search engines. The page refers to both the content and the HTML source code of a page that can be optimized, as opposed to off-page SEO, which refers to links and other external signals. On-page SEO (also called in-place SEO) is the practice of optimizing web pages to rank higher in search engines.
It includes optimizations for visible content and HTML source code.