What is on-page optimization in search engine optimization?

Page optimization (also known as on-page SEO) refers to all the measures that can be taken directly within the website to improve its position in search rankings. Some examples of this include measures to optimize content or improve meta description and title tags. Page SEO (search engine optimization) refers to the process of optimizing the pages on your site to improve rankings and the user experience. On-page SEO is the practice of optimizing individual web pages to rank higher and get more relevant traffic on search engines.

The page refers to both the content and the HTML source code of a page that can be optimized, as opposed to off-page SEO, which refers to links and other external signals. On-page SEO (also known as “on-site SEO”) is the practice of optimizing website content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs. On-page SEO (also called on-site SEO) is the practice of optimizing web pages to rank higher in search engines.

It includes optimizations for visible content and HTML source code. You'll want to optimize your visual content in this way and make sure you include your keyword in the image's alternative text. Page SEO is optimized at the page level, while technical SEO deals with issues that affect the entire site, such as traceability, overall site speed, information architecture, internal links throughout the site, etc. In short, you need to know what your target customers are looking for and create content that include these terms.

Just choose the angle that you think is most attractive and useful for someone looking for “how to make fried rice”. This tells us that most beginners are looking for this keyword, so it doesn't make sense to review high-end products because search engines won't find it useful. When it comes to on-page SEO, you should include internal links to and from other relevant pages on your site. The user experience was secondary; simply making sure that search engines found keywords and ranked a site as relevant to those terms was the basis for on-site SEO practices.

Unless you've done it before, it can be quite difficult to write a text that reads well and that follows the best SEO practices. On-page SEO differs from off-page SEO, another term you'll likely encounter when you're trying to improve your online ranking. On-page SEO is important because it tells Google everything about your website and how you offer value to visitors and customers. So if you're already well positioned and want to raise things up or you just want to go to town with your on-page SEO, here are some “advanced” optimizations.

In addition, Google prioritizes user experience, so it's key to consider on-page SEO practices in your overall strategy. If the intent is transactional, make sure your pages are optimized with structured data so that the products can appear in the Google Shopping carousel. Before you even think about performing “technical” optimizations, such as placing keywords here or there, you need to create content that Google wants to position. If you cover everything people want to know on your page, but can't find it, they'll press the back button in search of a page that's clearer and easier to digest.

Chase Whysong
Chase Whysong

Incurable travel nerd. Proud entrepreneur. Total zombie advocate. Certified web specialist. Hardcore web nerd.

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